740 Dekalb Ave


Our client wanted to be distinguished from the wave of typical industrial Brooklyn residential buildings going up around them. They came to us looking for a more refined urban design, keeping the focus on function and clean sophistication. We drew upon the modern industrial architecture and introduced refined exterior materials like concrete and blackened metal to deliver the perfect meld of urban and elegance.

The lobby has a cool feel with sweeping concrete walls and floor. Seating is streamlined to encourage shorter stays. The program of the lobby is to provide short period seating for people waiting for a cab, a friend, etc. It is a transitional space for people coming and going. Clean lines and simplistic materials paired with organic modern furnishings compliment one another creating a dynamic and balanced design.

The cool concrete and bronze metals are warmed up with a bleached wood ceiling and brass accents while a full height living greenwall in the Lobby brings life into the space.

The Parlor off of the Lobby is a warm and inviting space. The wood floor paired with the area rug creates an alluring, soft space that people will gravitate to for reading, relaxing and working. Programming includes lounge seating, iPad stations and a kitchenette with coffee machine, creating a cozy lounge feel perfect for longer stays. A custom feature wall displaying books and sculpture cross pollinates the concrete from the Lobby into the Parlor. The custom wall provides concealed storage for housing coffee station supplies while also anchoring the space.

Date                  2016
Category          Hotel
Client                740 Dekalb Ave