Simply Wine is a fresh, young wine delivery service. When they opened their New York City store in the Financial District, they asked JSE Design to create a wine store that was fun, easy and as simple and clean as the Apple Store in the heart of NYC.

Poured concrete floors and white lacquer concealed storage create a bright, clean stage for the wine to take center stage. Warmth and whimsy was added through several design elements throughout the space. The words “Red” & “White” were hand painted on the concrete floor so customers know where they are going before reaching the bottom step.

Once a customer has reached their destination, lit signage above each wine grouping gives patrons a wine descriptor and pairing with custom made symbols. Fun neon signs, an over-sized wine glass in the entry and another towards the back of the store take the edge off of the typically stuffy wine store creating a relaxed, welcoming, fun environment. The fresh new design and clear insignias make it easy to “love the wine you’re with!”.

Date                  2016
Category          Commercial
Client                Simply Wine